FREELANCE COPYWRITER MANCHESTER
SERVICES | RATES
Working with content is both an art and a science.
Do you struggle to find the time to write your newsletters, blogs and other marketing materials? Or perhaps you find writing and editing a chore. Whatever the reason, it's time to delegate.
I will tailor your advertising, marketing content and communications to attract and engage your target audience.
Words that work.
Here’s a look at the range of content creation and editing services I offer. Rates listed here are base prices, or starting guidelines. Please contact me with details on your project to receive a prompt, accurate estimate based on the level of complexity and amount of work required.
A percentage discount will be available for clients who book a series of projects (e.g. 5x websites) at one time.
I offer a 20% discount on everything for non-profit charities.
DAY RATE
£350 - £450
*Average rate.
Dependent on industry, number of days booked, scope and complexity of project/role and size of business.
Average day rate (2023) for a copywriter in the UK is £433 (pg. 25)
POPULAR SUBSCRIPTIONS
Monthly Packages for all your content needs...
The results are two-fold. I help you attract new and existing customers and give you back the time to do what you do best – successfully run your business.
Blog/SEO articles monthly package:
3 x articles/blog posts per month - £500
5 x articles/blog posts per month - £800
Webpages/SEO package:
5 x webpages - £750
10 x webpages - £1400
Social media (LinkedIn/Facebook/Twitter) package:
6 x posts per month (two a week) - £400
12 x posts per month (four a week) - £800
PRICES BY PROJECT GUIDE
No matter your brief, I've got you covered...
I have experience creating winning SEO-optimised content that:
✅ Engages target audiences
✅ Increases traffic to websites
✅ Generates and converts leads
✅ Creates revenue and sales
✅ Achieves business objectives
Brand storyteller—this is the trendy term to describe what I do. What it really means is that I’m a copywriter, editor and content consultant who crafts compelling, persuasive, actionable copy for brands and service providers, in order to help customers connect with the stories and mission behind the brand—the why instead of simply the what.
Below prices are a guide and depend on:
- Size and type of project/role/company
- Industry or sector/subject matter
- Whether it's a bundle/package/repeat work or one-off ad hoc
I also offer a free initial consultation to identify your content needs and goals, and how I'd reach them and add value to your business.
Please contact me for a quote tailored to your content needs.
COPYWRITING | CONTENT WRITING
WEBSITE COPYWRITING
£200 - £300 per homepage
£150 - £200 per subpage
BLOG COPYWRITING
£150 - £250 per 1000-word post/article
SOCIAL MEDIA COPYWRITING
£40 - £50 per post
E-COMMERCE PRODUCT DESCRIPTIONS
£50 - £80 per product
E-MAIL CAMPAIGNS
£80 - £100 per e-shot
£250 for series of 3
E-MAIL NEWSLETTERS
Contact for price
LINKEDIN PROFILES / RESUMES
£100
STRAPLINES / CREATIVE HEADLINES
Contact for price
PRESS RELEASES / EDITORIALS
£250-£350
VIDEO/ANIMATION TRANSCRIPTIONS
Varies by length
Contact for price
CONTENT STRATEGY | CONSULTING
WEBSITE AUDIT & CONTENT CONSULTING
Contact for price
BLOG AUDIT & CONTENT STRATEGY
£300 - £600
SOCIAL MEDIA AUDIT & CONTENT CONSULTING
£200 per platform
BRAND AUDIT & CONTENT CONSULTING
Contact for price
EDITING
DEVELOPMENTAL EDITING
£45 per hour
BASIC COPYEDITING
£35 per hour
HEAVY COPYEDITING
£40 per hour
PROOFREADING
£25 per hour
BRANDING
STRAPLINES
£100
BRAND VISION STATEMENTS
£300
BRAND MISSION STATEMENTS
£300
TONE OF VOICE/VERBAL IDENTITY GUIDES
£500
Take it from a word nerd...
What marketing types do you regularly have in your marketing strategies? With a vast range to choose from, both digital and traditional, you can be assured that my copywriting service will provide copy that:
is written in the right style for the type
keeps SEO in mind
is grammatically correct
uses your brand tone of voice
captures and engages your target audience
You may need regularly written content to keep your website updated, or to share in your social media channels. Typical marketing types that I will produce for you include:
web content
regular blogs
newsletters or eShots
eBooks
white papers
case studies
'How To' manuals
marketing literature
... and much more!
As well as copywriting, other services include:
editing documents for printing, publishing or sharing electronically
proofreading to a pinpoint accurate degree, ensuring every comma, semi-colon and apostrophe is used correctly
transcribe recordings from webinars, podcasts, etc., for those who need to read rather than listen
In summary, I'll help to ensure that your marketing communications, materials and digital content are professional, hard-hitting, targeted, engaging and – arguably most importantly – grammatically and linguistically correct.
FAQ
COPYWRITING COSTS
What does copywriting cost?
High-quality, sales-worthy copy doesn’t come cheap, and there’s a reason for this. A professional freelance copywriter has been trained to not only write in a language that speaks to marketing-savvy (and often marketing-weary) audiences, but also, for digital media, to write text that takes sometimes awkward or unusual SEO keyword insertion into account—without making the text sound like it was written by a robot.
You’ll find that copywriting rates vary according to the scope of the project and the writer’s level of experience. As a general guideline, mine tend toward the upper-middle or lower high-end range—not as high as what you’ll see in some of the big-city markets, and not how-low-can-you-go. When you work with me, you’re paying for in-depth copywriting experience, a speciality in storytelling for brands, a creative perspective, up-to-date methodology in marketing and social media, one-on-one guidance, and a well-crafted product delivered on time and to specifications.
WHY HIRE A PROFESSIONAL
My niece/nephew/best friend from the office/university/school is a good writer. Why can’t I just have him/her write my copy?
As I see it, we can’t collect enough talented people in our lives, and everybody has to start somewhere. While they could write your website copy, do your blogging for you, and create your social media content, keep in mind that these media are usually the first impression you give to customers, and we rarely get do-overs on first impressions.
To maximise your chances at attracting—and keeping—your target audience, you’ll need a professional copywriter, who will work with you to tell your business’s story efficiently, effectively, and, for digital projects, with SEO in mind. I’ll ensure that your project puts your best brand “foot” forward by telling your unique story in a captivating way that addresses the information your audience wants and needs.
CONTENT STRATEGY & CREATION
How is social media strategy or website content strategy different from social media or website content creation?
Content strategy is your starting point. It addresses the types of information that will be valuable to your audience, authentic voice development for your brand, the ideas you want to communicate, and the types of content that will help customers find you in organic search. Strategy also includes the creation of editorial calendars or content calendars, the best times of day and week for posting content, and effective ways to re-purpose or reuse previously published content.
Content creation is the writing of content that fulfils all of the above criteria; it frequently also includes sourcing images to complement the copy. The created content is what you’ll actually post on your various digital platforms.
SOCIAL MEDIA MANAGEMENT
Do you offer daily management of social media platforms?
Because successful day-to-day management of a social media platform requires not just monitoring of that account but also interaction with followers, influencers, and others in the digital sphere, it can quickly become a significant time investment. Content strategy and content creation for social media are time-consuming in and of themselves, so the creation and management are often divided among content specialists and community managers.
For these reasons, I’m able to offer social media management for just a few clients at a time on a first-come, first-served basis. In addition, I have a selected few social media managers whom I trust and who can provide day-to-day management, using content created and supplied by me. We review all analytics and results together, to ensure that you get the service your business needs to grow a robust social media presence.
TYPES OF EDITING
What’s the deal with the different types of editing? Isn’t all editing the same?
There are three (and sometimes nine, depending on the complexity of the project!) distinct levels of editing.
Developmental or substantive editing is “big picture” editing, and evaluates whether a manuscript fulfils the mission it set out to address, its overall organisation, any missing transitions or other pieces of the puzzle, ways to make the project stand out from those on similar topics, and consistency of the author’s voice and the content presented.
Copyediting, sometimes called line editing, gets deeper into the nitty-gritty of writing mechanics, with the freelance editor focusing on grammar, spelling, and plot and stylistic consistency. Typically, the editor will create a style sheet for your project during the copyediting phase.
Proofreading is the last stop on the editing train, after the developmental and copyediting stages have been completed. It’s the final quality-control check to ensure that all edits from the previous stages have been made, and to check for typos that may have been accidentally introduced or grammar and spelling errors that may have been missed.
EDITING COSTS
I need someone to edit my paper, article, book, slide presentation, or website. What does editing cost?
What a freelance editor charges for a project is first dependent on the level of editing required—for example, basic copyediting costs less than heavy copyediting—and then on the number of hours required to complete the project.
Check out my base rates above, then contact me with the specifics of your project so I can give you an estimated range of hours. If you prefer a flat rate versus an hourly rate, I can provide a flat-rate estimate.