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  • Writer's pictureAlex MacDonald

Is it better to hire a Freelance Blog Copywriter or write blogs yourself?

Updated: Apr 14, 2022


There are many hats to wear and plates to juggle as a business owner. It's impossible to do them all by yourself. Delegation is one of the best things you can do. Any task that doesn't demand your immediate attention or isn't the best use of your time should be delegated to someone who is an expert in that field.


This allows you to devote your time to the most critical tasks. It also ensures that skilled professionals complete all required tasks. Hiring freelancers has the advantage of allowing you to pay only for the content you need, rather than having to hire someone full- or part-time and find work for them to justify their salary.


If you own a business, you almost certainly have a website with a blog. But what if you don't have the time or the skills to produce your own blog posts? Hiring an expert to assist you such as a Freelance Copywriter in the UK, as with most challenges in your business, can often solve the problem.



The Good News


The good news is that you don't have to spend a lot of money to hire a freelance blog copywriter for your site. A freelance copywriter in the UK, also known as a blog ghost-writer or content creator, can be a brilliant investment in your company’s success. But as with most things in life, you pay for quality and expertise.


Regular article writing boosts your organic reach and engagement with your customers, and a professional blogger may help you build your brand. You not only save a lot of time by hiring a blogger instead of doing it yourself, but you also receive the benefit of their skill and experience.

In this post, I'll look at why hiring a freelance blog copywriter can help you get the most out of your blog.



What Are the Benefits of Hiring a UK Freelance Copywriter?


I have written hundreds of articles for businesses, and many people ask me the same question—why should I hire a writer instead of doing it myself?


Here’s my answer:

  • A freelance blog content writer can articulate and document all your ideas

  • A freelance blogger can keep your website and social media fresh and up to date

  • A freelance blog copywriter can create new content for your email newsletters

  • A freelance professional blogger will make you look like an expert or thought leader

  • A freelance blog writer will increase your Google ranking over time

  • A freelance blog copywriter will increase your traffic and therefore, revenue



Yes, You Could Write It Yourself


You're in charge of a company in which you're an expert. The people you serve will value your expertise and skills. The issue is that all these ideas are stuck in your head. Can you get them across engagingly on paper, so to speak?


The more successful your company becomes, the more you'll need an online presence that you can manage. However, the problem is that you don't have the time to deal with it.


Hiring a freelance blog copywriter is the solution to this dilemma. They can provide a consistent stream of content for your website users, allowing you to publish practically every day without reducing article quality.


Best of all, the money you invest in a writer upfront will save you money in the long run as your organic reach grows.



What are the Benefits of Hiring a Freelance Blog Copywriter for Your Blog?


According to a HubSpot study, you should post content 16 times or more per month to increase your online reach with customers. That's a total of four times every week!


How do you know you can trust this statistic? Simple. HubSpot has amassed a value of nearly $7 billion through creating massive amounts of content.


HubSpot has a team of content writers dedicated to answering all its potential customers' questions and fixing all their problems. They've also been at it for almost a decade. And you can accomplish exactly what HubSpot has done in your niche. To attract more business and stay in touch with clients, you can employ blog writing, social media, and content.


Let's look at how you may get the most out of employing a freelance copywriter in the UK.



Using a Freelancer vs. Using an In-House Writer


You might believe that if you have someone on your staff who is a good content writer, you'll just let them manage your company's blog. Many businesses will even enable interns or younger team members to contribute to their blogs. The reasoning is that because you're already paying them, why not have them write it for you?


The problem with allowing a team member to write your blog is that it's not what they were hired for, and while I'm sure they're excellent in their profession, it's not their bread and butter. They could even be on the Marketing team, but it doesn't mean they're good writers. Good copywriting is both a very fine art and a science—you must make the blog article engaging for the reader and get them to read on, and you’ve got to hit all those SEO and conversion best practices, so you rank highly on Google and sell stuff. Doing both is a real skill.


A professional freelance blog copywriter is trained in a variety of areas you may not be aware of, including SEO and keywords, readability, headlines, subheadings, and calls to action. All of these add up to stronger writing. Better writing also means more visitors to your blog. More interest adds up to more customers.


Keep in mind that your blog reflects the image you want to project to the world. It's often your digital storefront. Investing in quality blog writing means a better brand image, and a better brand image means more customers, and more customers mean more sales and revenue.


The goal of freelance blog copywriters is to create high-quality material for your niche. Their business is your blog. They set aside time to conduct thorough research, write, and edit for your blog.


You won't have to find new guest posters constantly if you hire a freelance writer on a long-term contract or retainer. They'll design a content calendar for you and keep you on track with your blog content each week. Most importantly, professional writers know how to generate content that your target audience will enjoy.



When Should you Hire a UK Freelance Blog Copywriter?


Here are a few telltale signs it might make sense to hire a freelance blog copywriter:

  • You don’t have time to write your articles

  • You’ve run out of new ideas and don’t know what to write about

  • You hate the idea of blogging / you don’t like writing

  • Readers and search engines ignore your blog content, and you don’t convert into sales



Make Sure Your Blog Doesn't Get Left Behind


Committing to a weekly or monthly blogging schedule will have a huge influence if you're ready to expand your business's online reach. This content strategy can make a significant difference in your digital marketing success.


Trying to compose your blog articles, on the other hand, is difficult, especially if you're also running a business. You might be able to keep it up for a while on your own, but you'll ultimately burn out.


Hiring a freelance blog writer or a blog writing service relieves you of the stress of content generation, allowing you to focus on the rest of your business. Outsourcing to a professional writer can also help you rank higher in search engine results than your competitors.


You might be amazed by the kind of outcomes you can achieve for minimal monthly expenditure. The Return on Investment could be huge.



3 Things to Think AboutDo You Hire a Freelance Blog Copywriter or Write Yourself?


If you're debating whether to hire a freelance copywriter in the UK or do the work yourself, ask yourself this: of all the things you could or should be doing to run and build your business, is producing marketing and sales content at the top of your list?


This isn't to say it shouldn't be done; however, delegating it can yield better results.


The following are three things to think about:


1. Time


It takes time and effort to create quality copy. While it is a valuable endeavour, you should consider whether it is the most efficient use of your time. Could you put that time to good use by working on your business and/or making sales?


Do you have time to conduct the necessary research and rewrite to generate quality content?


2. Ability


Do you enjoy writing? Do you know how to write in a way that draws people in? Do you know what SEO and blogging best practices are?


If you enjoy writing, are aware of the questions your target audience is asking and have the time to craft a well-thought-out piece of content, go for it.


Most times, the owners of start-ups and small enterprises have the best understanding of what they want to express and to whom they wish to tell it. There's no reason not to if you can write properly (this is not the same as being able to string a sentence together).


If long-form writing isn't your strong suit, there are other options. Freelance blog copywriters are skilled writers who are adept at reaching your business goals. The better ones will have some sales and SEO writing techniques under their belts, so you'll receive more bang for your buck.


3. Reward vs. Effort


This is like the concept of time. Is the time and effort it takes to write a blog worth it? Would it be more rewarding if you put that same effort into another aspect of your business?


Writing a brief for a freelance blog copywriter and having a quick dialogue might yield considerably better results than researching, writing, drafting, and reworking material yourself.



4 Reasons to Hire a UK Freelance Copywriter


Hiring a freelance blog copywriter has many benefits for both you and your business. Four benefits are:


  1. It saves you time.

  2. We understand how to create content that will engage and connect with your target audience.

  3. To get the most value out of each piece of content, SEO and other blogging best practices are followed.

  4. Unlike an employee, a freelancer is solely paid for the work they complete. Holiday pay, sick pay, superannuation payments, equipment, and software are all taken care of for your company.



Which is the Smarter Choice? Should You Hire a Freelance Blog Copywriter or Write Your Blogs?


A freelance blog copywriter is trained, skilled, and experienced in the creation of short and long-form content that will help attract customers and generate leads. Delegating your writing needs to a freelancer can save you time and money if you want to focus on other aspects of your business.


Are you confident enough in your writing skills to communicate your message effectively and succinctly? Is the effort spent researching, writing, and rewriting material worthwhile? Is this the most efficient use of your time?


Hiring a freelance copywriter in the UK has numerous advantages for your company. We're honest, take our work seriously, and know how to get things done. That is, of course, you go with a copywriter with valuable experience behind them. And a great command of the English language. Cough cough, wink wink.


Whether you should hire a freelance blog copywriter or write the blogs yourself, the key is:

  • to produce content regularly

  • to provide high-quality, easy-to-read content

  • to develop content with a clear purpose and direction

And if you can’t hit those three bullets—then your time would be better spent elsewhere and your money on hiring a specialist copywriter.



Finally


Did I mention that I’m a professional freelance blog copywriter with a great track record blogging for clients large and small, in any tone from quirky to corporate?


The time has come for me to shamelessly plug myself. I’m AJ MacDonald | Writer, a creative copywriter and content specialist. So, every business needs content, every brand needs a voice. I write words that create business. I write words that work.


I craft content across all channels. If it’s words, I can do it—across all sectors and audiences, brands both large and small from multinationals to agencies, SMEs, and start-ups - in any voice from quirky to corporate. I provide creative copywriting and content services to increase traffic, generate leads and business and ultimately create revenue for clients.


Not sure how to tell your story? Not sure how to sell your business? Don’t like writing content? Let me do it for you.

 

Want to grow your online reach with better content? I specialise in blog copywriting, content writing, and ghost-writing for businesses. Reach out to me today to see how I can help you.


Contact me today on 0161 399 0075 or contact@ajmacdonaldwriter.com if you're on the hunt for top-notch content that wins you business.

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